PPC Advertising
Azrio Tech runs Google, Meta, and LinkedIn ad campaigns built around your actual sales process, not just clicks. Campaigns are set up, tracked, and optimized by the same team that can connect ad performance back to ERPNext or your CRM, so a lead's full journey is visible, not just the ad click.
What our PPC service actually covers
Campaign Strategy
Campaigns planned around your actual sales goals and budget, not a generic monthly spend template.
Google Ads
Search, display, and shopping campaigns built around how people actually search for what you sell.
Meta Ads
Facebook and Instagram campaigns for the audiences that actually convert, not broad reach for its own sake.
LinkedIn Ads
B2B campaigns targeted by role, industry, and company size for businesses selling to other businesses.
Landing Pages & Conversion Tracking
Pages built specifically for the campaign, with real conversion tracking set up before spend starts.
Budget & Bid Management
Spend monitored and adjusted weekly, not left running on autopilot until the monthly report.
Ad spend tracked to real outcomes, not just clicks
Most PPC reporting stops at clicks, impressions, and cost-per-click — numbers that don't tell you whether the spend actually turned into business. Because the same team can also connect your website and CRM, we can track a lead from the ad it came from through to whether it actually became a customer, not just whether it clicked.
- Conversion tracking set up before any campaign goes live, not added after the fact
- Leads from ads tracked into ERPNext or your CRM when that’s part of your setup
- Reporting on cost-per-lead and cost-per-customer, not just cost-per-click
- Landing pages built and adjusted based on what's actually converting
What you get each month
Specific, real work — not a vague monthly retainer.
Campaign setup
New campaigns built and launched across the platforms in your plan, with conversion tracking in place first.
Ad creative
Ad copy and creative built for each platform and audience, not one asset reused everywhere.
Landing pages
Pages built or optimized specifically for the campaign they support.
Bid & budget management
Spend monitored and adjusted weekly based on actual performance.
A/B testing
Ad variations tested against each other to find what actually performs, not left to guesswork.
Monthly reporting call
Real numbers on spend, leads, and cost-per-result, in plain language.
Audit, plan, instrument, launch and optimize, report
Audit
We review your current campaigns (if any), competitors, and what your actual sales goals and budget look like.
Plan
A campaign plan built around your specific goals and budget, not a generic monthly ad package.
Instrument
Conversion tracking, landing pages, and analytics get set up properly before any spend goes out.
Launch & Optimize
Campaigns go live and get adjusted weekly based on real performance, not left running unattended.
Report
Real numbers on spend, leads, and results, reported in plain language every month.
Ad spend connected to your actual sales process
The same team that can build your website and connect it to ERPNext or your CRM also runs your ad campaigns, so a lead from an ad doesn't disappear into a spreadsheet nobody checks.
More on why Azrio for digital marketing→What we run and track this with
Pick a starting point
Every plan is scoped to your platforms and budget during the audit — these are the tiers most clients land on.
Foundation
For businesses running their first real campaign the right way.
- One platform
- Up to 2 active campaigns
- Conversion tracking setup
- Monthly ad creative
- Monthly reporting call
Growth
Ongoing campaign management across your core platforms.
- Everything in Foundation
- 2–3 platforms
- Up to 5 active campaigns
- Landing page creation included
- A/B testing on ad creative
- Priority monthly reporting call
Scale
For businesses running paid ads as a core growth channel.
- Everything in Growth
- 4+ campaigns across major platforms
- Dedicated landing pages per campaign
- Lead tracking integration with ERPNext or Frappe CRM
- Weekly check-ins
Every plan starts with the same audit — pricing depends on site size and how much needs fixing before the monthly work begins.
Common questions about PPC advertising
Google, Meta (Facebook/Instagram), and LinkedIn, depending on where your actual customers are.
Do you have more questions?
We're happy to walk through scope, timeline, and cost before you commit to anything.
Book a free consultationGet a PPC plan for your business
Tell us about your goals and we'll get back to you with what we'd actually prioritize first, not a form-letter pitch.
Ready to talk about your project.
Tell us what you're building or what's slowing you down. We'll get back to you with next steps, not a sales script.